The usage of effective language should be our major concern if we want to be heard. However, this is not so in politics. Some would tend to use vague or imprecise language so as not to offend various demographics. Fortunately, this is a condition that is discussed in the essay written by George Orwell in 1946.

According to the essay written by George Orwell, we could clearly communicate our perception and ideas if we will never use a figurative speech or a metaphor like “toe in the line”, “an axe to grind” or”play into the hands of”.  George Orwell, implied that such phrases create no impact so we should formulate fresh, powerful images.

It is also better if we will avoid the use of long words because using long, complicated words may make you sound pretentious and arrogant. More so, it is also less likely to be understood. So, give preference to shorter words.  And if it is possible to cut a word out, always cut it out. As per Ezra Pound “Great literature is simply language charged with meaning to the utmost possible degree”. Less is always better.

Likewise, do not use a foreign phrase, a scientific or technical word, or a jargon when they are not necessary. Remember that the goal in writing is to communicate effectively. Leave those technical or foreign words unless they do not have equivalent words in English. Lastly, to make your writing more encouraging to read, use active verbs instead of passive verbs.